ARCHITECTURE TOURS
BARBICAN CENTRE
Advertising campaign encouraging people to discover a new perspective of the Barbican Centre on an Architecture tour.
The design used imagery taken by Barbican Instagrammers In Residence, enabling viewers to see the centre from their eyes. This campaign became part of #MyBarbican, a community-building outreach project centred on story-telling and the sharing of user-generated content.
• 7k UCG posts under #MyBarbican
• 35% growth in tour ticket sales (2017 vs 2018)
• 1 million campaign impressions (2018 – campaign still ongoing)
Art Direction: Katie Hession / Copywriting: Katie Hession / Design: Barbican Design Studio
New Perspectives
Snippets in the Barbican Guide
#MyBarbican
UGC project led by the digital team, which amassed 7k #MyBarbican Instagram posts and a monthly feature in the Barbican Guide.
Four years after my tenure at the Barbican I spotted these posters in the foyers... can't take any credit for them, but delighted to see the project still moving and shaking! Please excuse the shoddy phone shots...
