BRAND GUIDELINES
ROYAL ALBERT HALL
Brand pack for the Royal Albert Hall, updated to include guidance on tone of voice, accessibility and digital, and provide a new suite of design templates for use across the business.
We ran brand workshops across the organisation to get understanding of application requirements and buy-in from teams, highlighting the importance of brand consistency to create a strong, recognisable identity.
RESULTS
• Endorsed by industry access experts Attitude is Everything as best practice in their Live Events Access Charter.
• Refined brand guidelines to have a consistent look and feel aligned with the organisation’s values and business objectives.
• Increased buy-in across the organisation and established strong sign-off processes to ensure consistent brand application.
• Increased brand equity.
Project by Katie Hession and Ana Fernandes.Before
Inconsistent designs, different styles of text lock-ups, no cohesion.
After
Consistent font and colour palette, playful, friendly and fresh style in line with the Hall’s audience development objectives.
